Sales funnels, built in ClickFunnels

Every kind of sales funnel, shown page by page.

A funnel is the path from a stranger's first click to a sale: the pages they see, what each page asks for, and the emails that follow. Below are 14 funnel types. Open any one to see every part of it.

I build all of them for businesses in Victorville and the High Desert, and for coaches and course creators anywhere.

Carmen Acotto
Carmen AcottoClickFunnels Certified Funnel Builder, Victorville

14 funnel types

Pick a funnel. See every page in it.

Each card opens to show the pages in order, what each page does, the offer and the follow-up. Where one of my own businesses runs that funnel today, the card says so.

Lead funnels: build the list

These turn a stranger into a subscriber. They rarely make money on day one. They feed every funnel below them.

Squeeze page funnel

Trade one useful thing for an email address, then point the new subscriber to the next step.

3 pagesBest first funnelRunning on digitlytics.com

The pages, in order

  1. Opt-in pageA curiosity headline, a picture of the gift and one email box. No menu and no extra links, and one plain instruction: enter your email and I will send it.
  2. Thank-you pageStep 1: check your email. Step 2: one next move, such as booking a call, watching a short video or a first offer.
  3. Download pageHidden from search. The email links here, so people give a real address to get the gift.
The offer

A small gift that solves one problem the same day: a checklist, a short guide, a coupon or a five-minute video.

The follow-up

A delivery email right away, then a five-email story sequence that introduces you and leads to your main offer. See the sequence

Best for

Any business starting an email list. For a local business the gift can be a coupon or a seasonal checklist.

Running now: our own 10-Minute AI Search Check is a squeeze page funnel. It asks one question (what kind of business you run) before the email box, then sends a six-day email sequence.

Survey funnel

Ask a few questions first, then send each person to the offer that fits their answers.

3 stepsSorts your list

The pages, in order

  1. Question pagesTwo to five short questions, one per screen. One of them is the sorting question that decides which group the person belongs to. The others keep them engaged.
  2. Results opt-inA "your results are ready" step with the email box, so the answer arrives by email and on screen.
  3. Group pageA page written for that group only, with the offer that fits them. Anyone who answers "other" gets a default page.
The offer

A different offer for each group, or the same offer explained the way that group sees the problem.

The follow-up

Each group joins its own email list, so the emails talk about their situation instead of everyone's.

Best for

A business that serves several kinds of customers who need different messages, such as homeowners and property managers.

Quiz funnel

A short quiz that gives each person a personal result and gives you a reason to follow up.

4 stepsPersonal result

The pages, in order

  1. Quiz start pageThe question the quiz answers ("Which type are you?", "Where does your business stand?") and one button to begin.
  2. QuestionsOne question per screen with a progress bar, so it feels quick on a phone.
  3. Email stepThe email box comes before the result, with one line on what the result will tell them.
  4. Result pageTheir result explained in plain words, then the next step that fits that result.
The offer

A full report, a program or a call matched to the result they got.

The follow-up

Emails written for each result type, starting with a copy of their result.

How I build it

ClickFunnels can route people by an answer but can't add up a score, so I build the scoring into the quiz page and hand ClickFunnels the result.

Summit funnel

Several experts answer one question in recorded interviews, and the interviews are the reason people sign up.

4 pagesBorrowed audiences

The pages, in order

  1. Registration pageA short video, the speaker lineup and an email box.
  2. Upgrade pageAn all-access pass to keep every interview after its viewing window closes.
  3. Daily interview pagesEach day's interviews stay up for 24 hours, then come down, as announced.
  4. Thank-you pageHow to watch, the schedule, and what the pass includes if they bought it.
The offer

The all-access pass with the recordings, or the program or challenge that follows the summit.

The follow-up

One email a day with that day's interviews, and a reminder before they come down.

Best for

Coaches and course creators who know other experts their audience trusts. Every speaker shares it with their own followers.

Sample chapter funnel

Give away the first chapters of a book or the first lesson of a course, and sell the rest.

3 pagesRunning on theadventuresofsupersquirt.com

The pages, in order

  1. Sign-up pageThe cover, what the chapters are about and an email box.
  2. Thank-you pageStep 1: check your email for the chapters. Step 2: where to get the whole book.
  3. Reading pageThe chapters themselves, hidden from search and linked from the email.
The offer

The full book, the full course or the next book in the series.

The follow-up

Emails that keep the story going after the last sample chapter and point to the full book.

Best for

Authors, course creators and anyone with a product people can sample.

Running now: The Adventures of Super Squirt has a two-chapter sign-up for every book that feeds an email sequence.

Tripwire funnel (self-liquidating offer)

A sign-up followed by a small, low-priced offer on the thank-you page, so the first sales help pay for the ads.

4 pagesFor paid traffic

The pages, in order

  1. Opt-in pageThe gift and one email box, same rules as a squeeze page.
  2. Thank-you page with an offerDelivers the gift first, then offers one small paid add-on: a template pack, a recorded workshop or a done-for-you check.
  3. Order pageA short order form with a one-line add-on checkbox above the buy button.
  4. Confirmation pageAccess to what they bought and the one next step.
The offer

Something useful and priced low, so saying yes takes no long decision. The gift is never held back to force the sale.

The follow-up

Buyers get access and onboarding emails. Everyone else gets the regular welcome sequence.

Best for

Businesses buying ads to build a list who want the first sales to help cover the ad spend.

Unboxing funnels: sell the first product

You build the full offer first, then sell its pieces in a sensible order: one product, one add-on and at most two upsells.

Book funnel

Sell a book or other low-priced product, then offer the next thing the buyer needs.

5 pagesLow-priced front end

The pages, in order

  1. Sales pageThe story and the book, with a two-step order form near the top: shipping details first, then the card.
  2. Order bumpOne sentence and a checkbox before the buy button: the audiobook, a workbook or rush shipping.
  3. Upsell 1The next logical step after the book, not more of the same. A short video explains it.
  4. Upsell 2 or a lighter versionA second offer, or a smaller version of the first one if they said no.
  5. Thank-you pageAccess details, shipping and a short training that bridges to the next offer.
The offer

The book plus one add-on and at most two upsells. More than that wears buyers out.

The follow-up

Delivery and shipping emails, then emails that move readers to the next offer.

Best for

Authors, coaches and experts with a book, a guide or a kit.

E-commerce cart funnel

Sell your best-selling product as a bundle, then offer more of it and your next best seller.

5 pagesPhysical products

The pages, in order

  1. Product pageYour best seller with a bundle picker (one, three or five), so most people choose the middle.
  2. Order bumpYour second-best item or faster shipping, one checkbox.
  3. Upsell 1One more of what they just bought, at a better rate.
  4. Upsell 2Your next best-selling product.
  5. Thank-you pageOrder details and a short wall of related products.
The offer

A bundle of the product people already buy most.

The follow-up

Shipping updates, how-to-use emails and a reorder reminder timed to when they run out.

Best for

Shops and product brands selling physical goods.

Challenge funnel

A paid challenge where people work toward one result with you for a set number of days.

5 partsBuilds your best customers

The pages, in order

  1. Sales pageThe result, the time frame and what each day covers.
  2. Order formName, email and card, with one add-on checkbox.
  3. UpsellA VIP option, such as recordings to keep or extra live time.
  4. Thank-you pageThe start date, the group link and how to join each live session.
  5. Daily lessons and live sessionsA short lesson each day in a members area or group, plus live sessions.
The offer

The challenge itself, then the program that continues after it ends.

The follow-up

A lesson email each day, a reminder before each live session, and an invitation to the next program on the last day.

Best for

Coaches and course creators whose clients do better with daily structure.

Presentation funnels: sell the full offer

One presentation tells the story, teaches the idea and makes the offer. Video, webinar and launch funnels all use the same script. Only the delivery changes.

Video sales letter funnel

One video tells the story and makes the offer, with the same words written out below for people who read.

5 pagesRunning on silencetosignals.com

The pages, in order

  1. Sales pageHeadline, the video, a short box listing what the video covers, a button, then the full letter in writing.
  2. Order formPlain and short: what they are getting, a picture and the payment fields. No new selling on this page.
  3. Order bumpOne add-on checkbox before the buy button.
  4. UpsellThe next step up, explained in a two- or three-minute video.
  5. Thank-you pageAccess, what happens next and who to contact.
The offer

The full offer shown as a stack: every piece listed with what it does for the buyer, then the price, the guarantee and how to get started.

The follow-up

For people who didn't finish the video or didn't buy: a reminder, the written version, and answers to the questions buyers ask most.

Best for

Courses, coaching programs and services where the buyer needs the full story first.

Running now: Silence to Signals, the course Carmen co-founded with Dr. Catherine C. Acotto, PhD, CCC-SLP, sends its email list to a training video that ends with the enrollment offer.

Webinar funnel (live or automated)

A scheduled online class that teaches one idea, then makes one offer.

5 pagesFollow-up in four branches

The pages, in order

  1. Registration pagePick a day, then a time shown in their own time zone, then name and email. Each small step makes the next one easier.
  2. Thank-you pageAdd it to your calendar, print the page, and tell a friend who would want it.
  3. Class pageThe presentation, with the offer named early so nobody feels ambushed at the end.
  4. Order pageA plain order form with a recap and a picture. No re-selling.
  5. Replay pageThe recording, open until a real deadline that you keep.
The offer

Your program, presented as a stack, then the price, the guarantee and exactly how to join.

The follow-up

Reminders before class, then four different email tracks: didn't show, left early, watched and didn't buy, and bought. See all four

The phone call

About a week after the class, a personal call to the people who watched and didn't buy.

Product launch funnel

Four short videos released over several days, then the cart opens for a set window.

6 partsReal open and close dates

The pages, in order

  1. Sign-up pageA sign-up for the video series, with the topic and the release dates.
  2. Video 1Your story and why this approach works.
  3. Video 2Why the viewer can do it too.
  4. Video 3What gets in the way and how to handle it.
  5. Video 4The full offer, item by item.
  6. Order pageOpen for the window you announced, then closed when you said it would close.
The offer

The program, with the enrollment window announced up front.

The follow-up

An email when each video goes up, cart-open emails, and closing-day reminders.

Best for

Launching a course or program to a list you already have.

Phone and local funnels: start a conversation

For higher-priced work and local services, the goal is a real conversation with someone who already fits.

Application funnel

For higher-priced work: people apply first, so every call is with someone who already fits.

3 pages + a callRunning on silencetosignals.com

The pages, in order

  1. Case study pageA video showing how a result was reached, step by step. The email is captured before the application so a half-finished one can be followed up.
  2. ApplicationWhat working together looks like, then questions about their situation, their budget and what success would look like to them.
  3. Homework pageA short video so they get to know you before the call, plus the booking calendar or a number to call.
  4. The callA short set of questions: where they want to be, what is in the way, what they already have, and whether they want your help.
The offer

The call itself, and then the program or service.

The follow-up

A reminder before the call, and a note to anyone who started the application and stopped.

Best for

Coaching, consulting and any service where you would rather talk with fewer, better-fitting people.

Running now: Silence to Signals uses this shape. Parents apply for a Signal Clarity Call, then land on a confirmation page with the booking calendar and a short training to watch before the call.

Local service estimate funnel

The estimate request is the opt-in. Built for trades and home services.

3 stepsClick to call on every step

The pages, in order

  1. Estimate pageStarts with the ZIP code, then three or four quick questions about the job, one per screen.
  2. Contact stepName, phone and email, with the phone number tappable on every step for people who would rather call.
  3. Confirmation pageWhat happens next and when you will call them back.
The offer

The estimate or a booked visit.

The follow-up

An instant reply, a follow-up if you haven't connected yet, and a review request after the job. Email follow-up for local businesses

Best for

Plumbers, roofers, landscapers, HVAC, cleaning and any business that quotes jobs in the High Desert.

How it runs

From the call to a funnel that keeps working.

  1. Pick one

    We choose the one funnel that fits your offer and your customers. One, built well.

  2. Write

    I write every page and every email in plain words that sound like you. You approve everything.

  3. Build

    Pages, forms, checkout and tracking in ClickFunnels, checked on a phone before anyone sees it.

  4. Wire

    The follow-up emails, tags and notifications, so every lead gets an answer and you get an alert.

  5. Run

    I host it, maintain it, fix it and make your changes, all for one monthly fee.

Who builds it

A funnel builder who runs his own.

I'm Carmen Acotto, a ClickFunnels Certified Funnel Builder in Victorville. Before Digitlytics I ran businesses in commercial painting, house flipping, credit repair and classic car restoration, and I closed the restoration shop to build a course. Every funnel decision I make for you is one I'm making on my own businesses, with my own money on the line.

See the sites I've designed  ·  About Carmen

Related

Funnels for local businesses and for coaches.

Local businesses usually need the estimate, the follow-up and the review request working together. Coaches and course creators usually need a list, a presentation and a launch.

Local marketing  ·  Funnels for coaches  ·  Course launch funnels  ·  Sales funnels in ClickFunnels

Questions people ask

Funnels, answered plainly.

Which funnel should my business start with?

One funnel built well beats five half-built ones. Local service businesses usually start with a squeeze page funnel or an estimate funnel. Coaches and course creators usually start with a webinar or video sales letter funnel. We pick the one that fits on the call.

Do you build the pages and the emails?

Yes. I write the copy and build the pages, forms, checkout, follow-up emails and tracking, then I host it, maintain it, fix it and make your changes, all for one monthly fee.

What platform do you build funnels on?

ClickFunnels. I'm a ClickFunnels Certified Funnel Builder, and my own businesses run on the same tools I would use for yours.

My funnel isn't working. Where do you start?

With three questions, in order: does the hook get people to click, does the story get them to stay, and does the offer get them to buy. One of the three is almost always the problem, and it's cheaper to fix that piece than to rebuild everything.

How much does a funnel cost?

It depends on how many pages, emails and offers it needs. You get a clear scope and a price in writing before anything starts.

Carmen Acotto, Digitlytics, Victorville

Tell me what you sell and who buys it.

On the call we'll pick the one funnel that fits, and you'll have a clear scope and a written price before anything starts.

Carmen Acotto, ClickFunnels Certified Funnel Builder, Victorville
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