Email follow-up and automation

The emails that follow up while you work.

Most leads don't buy the first time they see you. The follow-up is what brings them back. Below are 15 email automations. Open any one to see every email in it, when it goes out and what it's for.

I write them, build them in ClickFunnels and keep them running for businesses in Victorville, the High Desert and beyond.

Book a callCall (760) 490-3315
Carmen Acotto
Carmen AcottoClickFunnels Certified Funnel Builder, Victorville

Want the pages too? See every funnel type, page by page.

15 email automations

Pick an automation. See every email in it.

Each card opens to show the emails in order, when each one goes out and the job it does. Where one of my own businesses runs it today, the card says so.

When someone joins your listKeeping your list warmWebinars, launches and offersAfter someone buys, or almost buys

When someone joins your list

The first week decides whether they ever open your emails again. These sequences start the moment someone signs up.

Delivery email

The first email: it hands over what they signed up for and teaches them to open your emails.

1 emailSent right away

The emails, in order

  1. The deliveryRight awayThe subject line names the gift they asked for. One thank-you line, one button to the download, nothing else to click.
  2. The bridgeSame emailOne sentence telling them to watch for tomorrow's email, and why it's worth opening.
Its job

Deliver the gift so they trust you, and get them to open the next email.

Why by email

Sending the gift by email means people give a real address, and their first experience of your emails is getting something they wanted.

Have me build this sequence

Soap opera sequence

Five story emails over five days. Each one ends on a question the next one answers.

5 emailsDays 1 to 5

The emails, in order

  1. Set the stageDay 1Who you are, what they can expect from your emails, and a hint of what tomorrow's story is about.
  2. High dramaDay 2Your story at its hardest point: the backstory and the wall you hit.
  3. The turning pointDay 3What you figured out that changed it.
  4. Hidden benefitsDay 4What your offer changes beyond the obvious: time, money, family, peace of mind.
  5. The invitationDay 5A real reason to act now and one clear link to the offer.
Its job

Turn a new subscriber into someone who knows you, trusts you and has seen your offer.

What makes it work

Each email opens a question the next one answers, so people look for the next email.

Have me build this sequence

Warm-up sequence

Six emails that answer the six questions every prospect has about you before they buy.

6 emailsAbout one a day

The emails, in order

  1. Who are you?Email 1Your background and why this work matters to you.
  2. What do you do?Email 2Your work explained simply, with no jargon.
  3. How do you do it?Email 3How it works, and what sets your approach apart.
  4. How did you learn it?Email 4The moment things changed for you, and who you became after it.
  5. Who do you do it for?Email 5The people you help, the doubts they started with and why they were a fit.
  6. How can you help me?Email 6Your offers in order, why each step exists and exactly how to start.
Its job

Build trust without a hard sell. The stories point to the offer, so it never feels like a pitch.

Best for

Coaches, consultants and service businesses whose buyers need to know the person first.

Have me build this sequence

Nurture to a booked call

For service businesses: emails that answer the common questions and walk a new lead to booking a call.

5 emails + a callDays 0 to 10

The emails, in order

  1. DeliveryDay 0The gift they asked for, and one line on what's coming.
  2. The problemDay 1The problem your service solves, in the words your customers use.
  3. How you workDay 3What working with you looks like, step by step, using your own real work.
  4. What happens on the callDay 5Who they'll talk to, how long it takes and what they leave with.
  5. The invitationDay 7A direct invitation with the booking link and your phone number.
  6. The phone callAround day 10A personal call to anyone who clicked but didn't book.
Its job

Turn a download into a conversation while the lead is still warm.

Running now

Our own AI Search Check sends a six-day email sequence after the download, and its thank-you page leads to booking a call.

Have me build this sequence

Keeping your list warm

A list you only email when you want something goes cold. These keep people reading between offers.

Daily story emails

Short emails, one story each, tied to one point and one link. Sent daily or several times a week.

OngoingDaily or 3 a week

The emails, in order

  1. The storyOpening linesSomething that happened this week, told in a few lines, starting in the middle of the action.
  2. The pointMiddleWhat it taught you, connected to the problem your reader has.
  3. The linkLast line or P.S.One link to your offer, a video or a reply.
Its job

Keep your name in front of people so that when they're ready, they think of you first.

Writing them

I write them from your week and your stories, and you approve them. Your emails sound like you.

Have me build this sequence

Value emails (the investment campaign)

About three useful emails a week, most with no sales ask, so the list stays glad to hear from you.

About 3 a weekMostly no ask

The emails, in order

  1. EngageOne emailA question that asks for a reply.
  2. EntertainOne emailA story or a moment worth reading for its own sake.
  3. EducateOne emailOne tip they can use today.
  4. EmpowerRotatingA reminder that they can do this, with you as the shortcut, not the only way.
Its job

Make more deposits than withdrawals, so the sales emails get read.

Best for

Any list between launches, and every list after its welcome sequence ends.

Have me build this sequence

List revival (the subscriber reviver)

Three emails that wake up a list you haven't emailed in a while.

3 emailsDays 1 to 3

The emails, in order

  1. "I'm back"Day 1What you've been doing, what you learned and how the business grew. No apology and no excuses.
  2. Why you're excitedDay 2One experience from while you were away and how it changed what you do.
  3. The invitationDay 3What will be different now, and an invitation to come along.
Its job

Turn old sign-ups into readers again before you send an offer.

Best for

Customer lists and old sign-ups you already have. Only people who opted in, never a bought list.

Have me build this sequence

Slow-day email for local businesses

Collect customer emails at the counter, then email the list on a slow day with a reason to come in or call.

LocalSent when you choose

The emails, in order

  1. The sign-upAt the counterA sign-up by QR code or tablet, with a small thank-you for joining.
  2. Welcome emailRight awayThe thank-you they signed up for, and what they will get from you.
  3. Slow-day emailWhen you chooseOn a quiet afternoon, a short email with a reason to call or stop by today.
  4. Review requestAfter a visitA direct link to your Google review form.
Its job

Let a local business fill quiet hours when it chooses, instead of waiting for walk-ins.

Best for

Restaurants, salons, gyms, shops and any business with repeat local customers.

Have me build this sequence

Webinars, launches and offers

When there is an event or a deadline, the emails carry it. Every deadline is real and kept.

Webinar reminders

The emails between sign-up and the start, so people actually show up.

5 to 8 emailsBefore the event

The emails, in order

  1. ConfirmationRight awayThe date, the time in their time zone, the link and an add-to-calendar button.
  2. Warm-up emails1 to 4 emailsShort pieces that build trust before the event: your story, a student's story, a useful tip.
  3. Day before24 hours outWhat they will learn and why it's worth the hour.
  4. One hour before60 minutes outThe link again, front and center.
  5. Starting nowAt start timeOne line and the link. An optional text message can go out a few minutes before.
Its job

Get registrants into the room, already trusting you.

Never

Never claim a recording is live. Say when it happens.

Have me build this sequence

Webinar follow-up in four branches

After the event, each person gets emails based on what they actually did.

4 branchesPlus a phone call

The emails, in order

  1. Didn't showBranch 1An invitation to the next session, then the replay.
  2. Left earlyBranch 2A replay link that starts where they left.
  3. Watched, didn't buyBranch 3Answers to the common questions, the same pitch in writing, and reminders before the real deadline (48, 24, 12 and 3 hours out).
  4. BoughtBranch 4Welcome, access and the first step.
  5. The phone callDay 7 to 10A personal call to the people who watched and didn't buy.
Its job

Stop sending everyone the same email. Speak to what each person actually did.

The number to watch

Sales per registrant. Every improvement to the process should move it.

Have me build this sequence

Waitlist launch

Build interest before the cart opens, then open and close it on dates you announced.

About 2 weeksReal close date

The emails, in order

  1. One questionPre-launch 1Ask your list the one thing the new program has to include.
  2. Your answerPre-launch 2Answer the most common reply. This email teaches.
  3. The waitlistPre-launch 3Announce the open date and invite them to the waitlist.
  4. Why join earlyPre-launch 4 and 5A real early-bird bonus for the waitlist, and a last call for it.
  5. Cart openLaunch daysEarly access for the waitlist, the official open, why it matters, and answers to common questions.
  6. Cart closeLast dayClosing-day reminders, then the cart closes when you said it would.
Its job

Have buyers ready on the day the cart opens.

Best for

Launching a course, a group program or a new service to an existing list.

Have me build this sequence

Four-day offer to your list

A short promotion with a real reason, a bonus added each day and a real deadline.

About 10 emails4 days

The emails, in order

  1. The announcementDay 1The offer and the real reason for it, such as a thank-you to subscribers.
  2. Bonus oneDay 2The offer again, plus the first added bonus.
  3. Bonus twoDay 3A second bonus, and the exact time it ends.
  4. Last dayDay 4Several short reminders through the day, the final bonus, and the deadline. Then it ends.
Its job

Turn an existing list into sales without paid ads.

The rule

The deadline is real. If it says it ends Thursday at midnight, it ends Thursday at midnight.

Have me build this sequence

After someone buys, or almost buys

The easiest sale is to someone who nearly bought or already did.

Abandoned checkout follow-up

Three emails to people who started checking out and didn't finish.

3 emailsWithin 3 days

The emails, in order

  1. Something got in the wayWithin the hourA friendly note that the order didn't go through, with a link back to it.
  2. Your questionsNext dayAnswers to the one or two questions that stop most buyers, and the link.
  3. Last noteDay 3A short, plain reminder with the link and a way to reach you.
Its job

Win back sales that were almost finished.

Our version

Warm and true. No fake threats about deleted accounts.

Have me build this sequence

New customer kickstart

The emails after a purchase that get the buyer to their first win, then invite them to the next step.

5 emails + a live callDays 0 to 5

The emails, in order

  1. AccessRight awayLogin details and the one thing to do first.
  2. The storyDay 1How you found the one part that gets people their quickest win.
  3. The methodDay 2That part, step by step, and an invitation to reply with questions.
  4. The live callDay 3 and 4An invitation and a reminder for a live call that goes deeper.
  5. The recordingDay 5The call recording and the next step up.
Its job

Get every buyer using what they bought, so they stay and come back for the next step.

Best for

Courses, memberships and programs with a lot inside.

Have me build this sequence

Contact form follow-up for local businesses

The reply that goes out the moment someone fills in your form, the follow-up and the review request.

3 messagesRunning on digitlytics.com

The emails, in order

  1. Instant replyThe moment they submitConfirms it landed and says what happens next, so nobody wonders.
  2. The follow-upIf you haven't connected yetA short, plain note that keeps the conversation open.
  3. Review requestWhen the job is doneA direct link to your Google review form.
Its job

Answer every lead first, even when you're on a job.

Running now: the contact form on this site sends an instant reply and alerts Carmen the moment it's submitted.

Have me build this sequence

How it runs

From the call to follow-up that runs on its own.

  1. Map

    What goes out today, when, and where people fall through.

  2. Write

    Every email in plain words that sound like you. You approve each one.

  3. Wire

    Each sequence tied to the right form, purchase or booking, with tags so people get the right track.

  4. Test

    Every email sent to a test inbox and every link clicked before a real lead gets it.

  5. Run

    I host it, watch it and adjust it, so you never have to log in to anything.

Who writes them

Follow-up I run on my own businesses first.

I'm Carmen Acotto, a ClickFunnels Certified Funnel Builder in Victorville. The sign-up sequences and the contact form replies on this page run on my own businesses today: Digitlytics, Silence to Signals and The Adventures of Super Squirt.

See the sites I've designed  ·  About Carmen

Related

Follow-up for local businesses and for coaches.

A local business needs the instant reply and the review request. A coach or course creator needs the welcome sequence, the launch emails and the follow-up after a webinar.

Email follow-up for local businesses  ·  Email sequences for coaches  ·  Funnel types

Questions people ask

Email follow-up, answered plainly.

What should a new subscriber get first?

A delivery email right away with what they signed up for, then a short story sequence over the next five days that introduces you and ends with your offer. After that, regular emails keep them reading.

Do I have to write the emails?

No. I write every email in plain words that sound like you, from your own stories and your own work, and you approve each one before it goes out.

What do the emails send from?

For the funnels I build, the emails send from ClickFunnels, tied to your pages and forms, so every sign-up, purchase and booking starts the right sequence on its own.

Can you fix the follow-up I already have?

Yes. I start by mapping what goes out today and when, find where people drop off, and rewrite or rebuild the pieces that need it.

How much does email automation cost?

It depends on how many sequences you need and how long they are. You get a clear scope and a price in writing before anything starts.

Carmen Acotto, Digitlytics, Victorville

Tell me what happens after someone signs up today.

On the call I'll map your follow-up, and you'll have a clear scope and a written price before anything starts.

Book a callCall (760) 490-3315
Carmen Acotto, ClickFunnels Certified Funnel Builder, Victorville
CallBook a call